„Germany at its best” –North Rhine-Westphalia repositions itself

With the slogan "North Rhine-Westphalia. Germany at its best" the state wants to compete internationally for foreign investors.

North Rhine-Westphalia is already the number one investment location for foreign investors. This position is to be further enhanced and investors acquired even more successfully with the new advertising slogan. "As an investment location we are playing in the Champions League when it comes to international competition," emphasized Economics Minister Harry K. Voigtsberger at the presentation of the claim. The campaign stands for the new self-awareness of Germany's economically most important federal state. Furthermore, North Rhine-Westphalia profits from the awareness and new popularity of Germany worldwide with the slogan. The aim is for as many partners as possible from industry, the regions, cities and municipalities to participate within the context of the campaign.